Shea Infusion by Austin Mitchell
£19.99
£14.99
A New Standard in Grooming. For Us. By Us.
For generations, grooming for men of color has been overlooked, misunderstood — and misinformed. We were given products that didn’t see us. Formulas that weren’t made for our textures, our coils, our needs. Packed with harsh chemicals and empty promises, they left us with brittle strands, dry scalps, and the unspoken idea that our natural hair needed to be controlled, not celebrated.
That narrative ends here.
Shea Infusion by Austin Mitchell isn’t just a shea-based styling cream, it’s a reclamation. A new chapter in grooming culture. A luxurious, deeply restorative blend crafted for Afro-textured hair with ingredients that have been honoured in ancestral traditions for their healing power.
Inside every jar is a high-performance fusion of rare, plant-powered nourishment:
Monoi Oil, a sacred Tahitian infusion of gardenia and coconut, glides through hair to add silkiness, moisture, and shine while reducing breakage.
Kokum Butter, prized for being ultra-light and non-comedogenic, locks in hydration without weighing hair down, perfect for low-porosity textures.
Marula Oil, rich in antioxidants and fast-absorbing, tames frizz, boosts softness, and restores elasticity to fragile curls.
Batana Oil, known as “liquid gold” of Central America, works to revive thinning areas, stimulate growth, and rebuild the hair fiber from the root up.
Together, these ingredients do more than style, they restore your relationship with your crown.
From the first touch, you’ll feel it: a cream that melts into the hair shaft, smooths every strand, and defines your texture with a rich, non-greasy finish. This is nourishment you can see, softness you can feel, and confidence you carry.
But Shea Infusion is also about ritual, that daily act of self-respect. That moment when you pause to pour into yourself before you face the world. It’s grooming with intention. Luxury without compromise. A celebration of our culture, our hair, and our evolution.
Because grooming isn’t just a routine, it’s a reflection of how we value ourselves.
This is Shea Infusion.
This is Natural luxury.
This is the new gold standard for Afro hair care.
Quantity
INGREDIENT HIGHLIGHTS & BENEFITS
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Shea Butter (Butyrospermum Parkii) – The foundation of moisture. Rich in fatty acids and vitamins, it deeply hydrates while locking in moisture, leaving coils soft, manageable, and protected from breakage.
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Cupuaçu Butter (Theobroma Grandiflorum) – Known as the “plant-based lanolin,” it absorbs water like a sponge, drawing long-lasting hydration into dry hair and restoring elasticity.
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Mango Butter (Mangifera Indica) – Lightweight yet nourishing, this butter softens hair and adds a natural sheen, helping define curls without buildup.
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Castor Oil (Ricinus Communis) – A thick, powerful oil that encourages hair growth, strengthens roots, and seals in moisture to combat dryness and split ends.
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Coconut Butter (Cocos Nucifera) – Rich in lauric acid, it penetrates deep into the hair shaft, preventing protein loss and adding softness.
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Glycerin – A powerful humectant that attracts moisture from the air into your strands, supporting long-lasting hydration and reducing brittleness.
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Illipe Butter (Shorea Stenoptera) – Known for its ability to restore elasticity to dry and damaged hair, making it a key ingredient for high-porosity textures and tight coils.
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Monoi Oil (Gardenia Tahitensis + Coconut Oil) – An ancient Polynesian blend that protects hair fibers, adds slip, and gives hair a silky, luminous finish.
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Kokum Butter (Garcinia Indica) – Lightweight, non-greasy, and rich in antioxidants. It supports scalp health while locking in moisture without weighing hair down.
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Marula Oil (Sclerocarya Birrea) – A fast-absorbing, nutrient-dense oil that tames frizz, enhances shine, and strengthens fragile strands.
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Batana Oil (Elaeis Oleifera) – Often called “liquid gold” for Afro hair, this rare oil from Central America supports hair growth, reverses damage, and revives thinning areas.
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Sweet Orange Essential Oil (Citrus Sinensis) – Uplifts your grooming ritual with a fresh, clean scent while supporting scalp circulation and clarity.
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Vitamin E (Tocopherol) – A powerful antioxidant that nourishes the scalp, promotes hair growth, and protects against environmental stress.
WHY IT MATTERS?
Shea Infusion was created not just to style, but to heal. Every butter and oil is handpicked to work in harmony with Afro-textured hair — 3C, 4A, 4B, 4C. Whether you wear your hair in twists, a high top, under a durag, or free and full, this cream will revive your strands, define your texture, and honor your routine.
USE IT TO
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Moisturize dry, brittle hair
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Enhance curl definition
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Improve scalp and root health
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Reduce breakage and frizz
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Support long-term hair growth and retention
This is the new standard in natural luxury grooming. Rooted in ancestral knowledge. Backed by premium ingredients. Made to empower kings.
HOW TO USE
Apply a small amount to damp or dry hair.
Distribute evenly using fingers or a styling tool.
Style as desired. Can be used as a daily moisturizer or for twist-outs, braids, and other textured styles.
